20 Sep '11, 8am
Games: An Emerging Marketing Path to Green Consumers
Name brand companies are now deploying games to connect with targeted customers. One example is Century 21, which partnered with We City to offer Century 21 branded structures into the game. The real estate company’s Chief Marketing Officer reports “…92% of We City players have incorporated Century 21-branded structures into their virtual cities.” This marketing path is not just for companies with large marketing budgets. Scott Cooney, founder of GreenBusinessOwner.com , an on-line consulting firm working with small business owners, is launching a game called The Green Economy. Tied to the game’s launch is a September 20, 2011 online demo that is a creative example of how to engage potential and existing customers.