19 Sep '11, 12pm

The One Thing Every Brand Should Do To Change the World

The One Thing Every Brand Should Do To Change the World

A Branding Conference with Substance? I got to thinking about this after receiving a release about yet another branding event, this one entitled can brands and marketing deliver a sustainable future ? While the idea of yet another round-table discussion on the topic is hardly thrilling, this one was more promising than most—being hosted by Forum for the Future , an organization that actually does something (see their inspiring work in System Innovation , for example) and featuring some major players like Ian Yolles, Chief sustainability officer of Recyclebank , and Jeffrey Hollender, Co-Founder of Seventh Generation . Success Stories Are Nice. Failures Really Matter. But while I'd be interested in hearing about the successes of leading sustainabile business pioneers, what would really get me pumped is hearing about their failures, their shortcomings, and the challenges the...

Full article: http://www.treehugger.com/files/2011/09/what-every-brand-...

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One From the Heart

One From the Heart

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i feel like a change;

i feel like a change;

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Previous | Memories | Share | Next yukiko88 26 September 2011 @ 01:41 am i feel like a change; It's about time I chop my h...