19 Sep '11, 11am

Complete the Loop by Buying Recycled

Complete the Loop by Buying Recycled

Consumers can lend their support to stimulating the domestic recycled market. Promising signs have surfaced. A survey conducted by the Natural Marketing Institute found that 81% of Lifestyles of Health and Sustainability consumers (the “green” market segment) completely agree with using products made from recycled materials (compared to 27% for non-LOHAS consumers). A host of small businesses have emerged to heed the consumer call, while progressive large businesses are also evolving. Grocery giant Whole Foods recently announced that it was incorporating new packaging guidelines that include using only recycled plastic in the containers of its store-brand vitamins and supplements. According to statistics from Harvard University , using recycled plastics instead of virgin raw materials to manufacture products saves 70% of the energy by comparison. While the precise figure m...

Full article: http://www.triplepundit.com/2011/09/complete-loop-buying-...

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