19 Sep '11, 11am

Footwear Icon Invests in Sustainability Cred: Not many fashion items have been a constant part of pop iconograp...

Footwear Icon Invests in Sustainability Cred: Not many fashion items have been a constant part of pop iconograp...

Footwear Icon Invests in Sustainability Cred Not many fashion items have been a constant part of pop iconography since the 1970s like Puma's Suede has. Back then it was a statement shoe. In the 1980s, it became associated with the Hip-Hop scene. After that, it continued with its reign of hipness well into the 1990s when it became associated with the alternative music scene. Its simple architecture, bright colours and custom lacing techniques won the hearts of cool kids and grown-ups across the globe, partially thanks to Puma's ability to market it to each generation. Now the company has reinvented the Suede once again to add another very stylish element to it: sustainability. The new model, rebranded Puma Re-Suede, has been developed using the latest in eco-innovation. "Every aspect of the shoes has been designed with environmental impact in mind including the upper, sockl...

Full article: http://www.justmeans.com/Footwear-Icon-Invests-in-Sustain...

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