17 Sep '11, 2pm

Green building helps developer thrive despite great recession via @ClaudiaGirrbach

Green building helps developer thrive despite great recession via @ClaudiaGirrbach

With homebuyers frozen out of the market in the winter '08, Jon Girod, the co-founder and president of Quail Homes , took a hard look at his business model. He made the bold decision to embrace green building practices. This case study reviews why he decided to retrench, how he shifted to green and the results. The Turning Point Girod had been a successful homebuilder for over 20 years in the Vancouver, Wash. - Portland, Ore. region. "As the severity of the economic downturn became apparent, Girod did not know what to do at first. He soon concluded that the same entrepreneurial mindset that served him in the early days of his business would help him survive and eventually thrive. Prior to the downturn, Girod had been aware of green building practices and Quail Homes incorporated some of the concepts. He found green principles fit his values of quality and thrift; the idea ...

Full article: http://www.greenbiz.com/blog/2011/09/17/green-building-he...

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