17 Sep '11, 12pm

"Play is important to innovation," says Nicole-Anne Boyer at the #GrnBz innovaton forum.

\What happens when your customers stop buying things they don't need or focus on the products, services, and experiences that are long-lasting and meaningful for them? Where do you generate revenue if your customers only buy your offerings one third as much (because they're so well-made) or drop your brands in favor of something that resonates with them more? This workshop will address these questions with a focus on how business models shift for sustainable products and services. Participants will work to define their current value offerings and core strengths and then evolve them in preparation for a post-consumer world.

Full article: http://www.greenbiz.com/events/2011/10/innovation-forum-2011

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