16 Sep '11, 10pm

3 Big Questions About Method's New Ocean-Plastic Bottle

3 Big Questions About Method's New Ocean-Plastic Bottle

Method made a splash with its latest packaging innovation, a bottle of 100 percent recycled content with 25 percent coming from plastic trash found in the ocean. Method founders Adam Lowry and Eric Ryan introduced the bottle Thursday in San Francisco (see my article for GreenBiz here ), prompting Mayor Ed Lee to declare it Method Day in the city. The company isn't aiming to clean up the North Pacific Gyre and the tons plastic trash awash in its currents. Its goal is to raise awareness of plastic pollution, Lowry says. Which is a great idea, as Treehugger's John Laumer notes . I think so, too, but I'm also eagerly awaiting further developments with the bottle that will answer a few questions I have. The main one being: While delivering an anti-pollution message, can the ocean plastic bottle also deliver a profit for Method? Question 1: What's the ROI? The company hopes to b...

Full article: http://www.greenbiz.com/blog/2011/09/16/3-big-questions-m...

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