16 Sep '11, 9pm

Name game: More companies using "sustainability" instead of "green" or "CSR," says our recent survey

Name game: More companies using "sustainability" instead of "green" or "CSR," says our recent survey

When it comes to talking about what to call what we at GreenBiz.com write about every single day, terminology has long been a big variable. Are your company's energy efficiency, supply chain management, green IT, zero waste or renewable energy projects "green," or "sustainable," or "CSR"-focused, or part of a "triple-bottom-line" initiative? It's an issue that's been up in the air for many many years, but it seems like we're getting closer to a much-needed consensus. As part of a new survey about employee engagement, GreenBiz.com senior analyst John Davies asked a number of companies: "What term is used at your company to describe 'environmental' and 'sustainability' activities?" Roughly half the respondents said that the term "sustainability" has become their preferred term describing their environmental sustainability initiatives. It's unclear how many companies use the ...

Full article: http://www.greenbiz.com/blog/2011/09/16/sustainability-tr...

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