14 Sep '11, 5pm

Best way to convince deniers? Butter them up

Well, it turns out Dave Roberts has been going about this talking to climate skeptics thing all wrong. If you want to get people to consider data that doesn't fit with their pet worldview, you should make them think really hard about how great they are . Then they'll be putty in your hands! And if you don't believe me, have I mentioned how fetching you look today? Here's how the study that showed this effect worked: Nyhan and Reifler once again confronted partisans with information on these subjects that (presumably) contradicted their beliefs—but there was a twist. This time, the contradictory information was sometimes presented in the form of a convincing graph, showing a clear trend (in attacks, jobs, or temperatures). And second, sometimes the individuals went into the manipulation after having undergone a “self-affirmation” exercise, in which they were asked to descri...

Full article: http://www.grist.org/list/2011-09-14-best-way-to-convince...

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