14 Sep '11, 3pm

Pink Hats Build a Gold Tower: Inside Avon's New LEED Gold HQ

Pink Hats Build a Gold Tower: Inside Avon's New LEED Gold HQ

In fitting out its new U.S. headquarters in midtown Manhattan, Avon Products Inc. required that contractors -- from electricians to wall board hangers -- hire as many women workers as possible. In the process, the 125-year old cosmetics company set a record for New York City, with a 17 percent female-crew ratio for the duration of the project. "We were proud this project was built by so many women, from the cabinet makers to the electricians," said Louise Matthews, Avon's Vice President, Global Real Estate at a press introduction to the building. On site, women's construction hats were pink, the color Avon has transformed into a global symbol of its long-running effort to boost awareness of and research funding to beat breast cancer. The results of those pink-hatted laborers were unveiled today at 777 3rd Avenue , Avon 's new US headquarters. At its 275,000 square-foot qua...

Full article: http://www.greenbiz.com/blog/2011/09/14/pink-hats-build-g...

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