14 Sep '11, 1pm

Want to Sway Climate Change Skeptics? Ask About Their Personal Strengths (And Show Pictures!)

Want to Sway Climate Change Skeptics? Ask About Their Personal Strengths (And Show Pictures!)

Readers of my posts over the last half year will be familiar with the phenomenon of motivated reasoning , in which people’s subconscious emotional impulses lead them to respond, in a biased way, to information that challenges their deeply held beliefs and worldviews. We’ve been focusing on this so much because I believe it explains a great deal of what we here call climate change denial, and the resistance to inconvenient science (and inconvenient facts) in general. One important researcher on motivated reasoning is Dartmouth political scientist Brendan Nyhan. In Mother Jones , I described one of his previous studies, demonstrating how motivated reasoning can lead to a “backfire effect” when people are confronted with politically inconvenient information: Take, for instance, the question of whether Saddam Hussein possessed hidden weapons of mass destruction just before the...

Full article: http://www.desmogblog.com/want-sway-climate-change-skepti...

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show who’s boss

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