13 Sep '11, 7pm

One Green Score to Rule Them All: The Next Phase of Green Marketing?

One Green Score to Rule Them All: The Next Phase of Green Marketing?

When it comes to making purchasing decisions, U.S. shoppers want to answer them in the space of a quick glance. "How much does it cost? How much do I get? How well does it work?" Now, according to a new survey, marketers have to answer one more question during that glance: What does the product do for the planet and for people? More than 80 percent of U.S. shoppers want a single sustainability rating for all products that 75 percent say should be displayed as a numerical score and produced by an independent organization with no profit motive, according to One Green Score for One Earth . The research white paper was released by Ryan Partnership Chicago , a marketing firm that works with large brands including Chase, Nestle Waters and SC Johnson; and Mambo Sprouts Marketing , a marketing company focused on the natural and organic sectors that does market research and produce...

Full article: http://www.greenbiz.com/news/2011/09/13/one-green-score-r...

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