13 Sep '11, 2pm

What Makes Consumers Care About the Smart Grid? via @greentechmedia

GridWeek is upon us, and customers continue to be a hot topic. To fuel the debate, companies and organizations are rolling out consumer surveys relating to smart grid and energy efficiency. In a survey put out Monday by the Smart Grid Consumer Collaborative , 78 percent of more than 1,000 respondents said protecting the environment would somewhat (light green in graph below) or strongly (dark green) increase their support for smart meters/smart grid adoption (although there’s even more data that most consumers worldwide can’t even define smart grid. No wonder, since the industry can’t agree on one definition either). But back to those percentages. In the SGCC’s survey, protecting the environment ranked nearly as high as saving money, avoiding wasting money, more reliable service and energy independence. When the question was posed in a different way to people who already h...

Full article: http://www.greentechmedia.com/articles/read/What-Makes-Co...

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