12 Sep '11, 12pm

Surveys and their strange results

Surveys and their strange results

No wonder everyone loves this plant. Purple is #1. In Greenhouse Management , a gardening trade bulletin I get via email, the September cover story is about who gardening consumers are and what we want. I use the terms “we” advisedly, because with most surveys of this nature I always end thinking “Who are these people?” Not that all the results were that unexpected. Conducted by Ball Horticultural Co. and Proven Winners, the surveys were aimed at average garden consumers. How old is the average gardener? Most range between 35-55 (67%), with the largest percentage (26%) in the 45-55 range. No surprise there. There was a tiny uptick in ages 25-34, who went from 14 to 17%. Maybe food growing accounts for that. Women make up 93% of PW’s customer base. No surprise, but kind of disappointingly predictable. Most people (41%) said they were weekend gardeners, with 13% claiming “av...

Full article: http://www.gardenrant.com/my_weblog/2011/09/surveys-and-t...

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