12 Sep '11, 11am

A Moore's Law for Renewable Energy

A Moore's Law for Renewable Energy

This article originally appeared in strategy+business magazine . "Oil companies should think more like technology companies." So said one of the world's largest oil companies, the Chevron Corporation, as part of a 2011 public outreach campaign. This idea deserves to be taken seriously, and at a global, industry-wide scale. Since World War II, the computer industry has transformed the global economy and the patterns of everyday life in ways that would have been unimaginable before. Could energy companies -- especially those developing renewable technologies such as solar and wind power -- spark a similar transformation by emulating the kind of exponential technological improvement that brought about the digital age? Moore's Law is well known as a description of the dramatic and continuing reduction in the size and cost of computer technology. In 1954, the average price of a...

Full article: http://www.greenbiz.com/blog/2011/09/12/moores-law-renewa...

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