12 Sep '11, 12am

New: Top Ten Things You Would Have Learned at University of Vermont's Sustainable Business Program

New: Top Ten Things You Would Have Learned at University of Vermont's Sustainable Business Program

"Profit is NOT a dirty word" - Sustainability and profit are not necessarily at odds with one another. Businesses that create and add value with full recognition of externalities can be profitable as long as they meet a need. Rocki-Lee DeWitt, Professor of Management in the School of Business at the University of Vermont. The psychology of sustainability - Before shouting about the benefits of sustainable decision-making, it's important to ask oneself the tough questions like "do human beings truly care about the future?" Jon Erickson, Professor of Ecological Economics at the University of Vermont. Even famously responsible companies face major challenges - Sustainability is a constant and ever-evolving goal - and we can always reach new heights. Green Mountain Coffee Roaster's transparent effort to make Keurig technology more sustainable is the perfect example of how thei...

Full article: http://www.csrwire.com/csrlive/commentary_detail/4984-Top...

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