11 Sep '11, 11pm

Next Up for Cause-Related Marketing

Cause-related marketing has been around for some time now, but that does not mean it is a well-oiled machine yet. Consider the following three scenarios in one cause engagement example: Ainesh, communications manager at the nonprofit LitKids, is in charge of promoting programs that recruit college students to help at-risk kids with education and literacy. They have a large Facebook audience, but she struggles to keep the page updated with volunteer listings, job postings and literacy-related news amid her other priorities. Joanne, a college student, used to volunteer for LitKids as a freshman and sophomore but now she’s turning all her attention to graduating. Still, she wants to share the work of the organization with her group of 800 friends on Facebook. Margarita, the owner of a growing flower shop, wants to give back. Recalling her own struggles as a kid and the tutors...

Full article: http://www.csrwire.com/blog/posts/143-next-up-for-cause-r...

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