11 Sep '11, 10pm

IUCN Making ecotourism marketviable in East Africa: IUCN, in partnership with Kuoni, the Swiss travel co... #travel

IUCN Making ecotourism marketviable in East Africa: IUCN, in partnership with Kuoni, the Swiss travel co... #travel

Making ecotourism market-viable in East Africa 02 September 2011 | Article IUCN, in partnership with Kuoni, the Swiss travel company, organized a training workshop for the conservation community in Kenya, Tanzania and Rwanda, to build business skills and share experiences for successful ecotourism development. The training, jointly convened by IUCN, the Swiss Federal office for the Environment, Kuoni and Private Safaris, aimed to promote the transfer of skills between tourism professionals and the conservation community as a first step to making ecotourism development market-viable. It covered 6 themes: (i) Market context – focusing on providing a better understanding of the tourism industry in East Africa and how it is set up including features of the destination and the key players involved; (ii) Ecotourism Potential – providing information on the market requirements tha...

Full article: http://www.iucn.org/about/work/programmes/business/?8164/...

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