09 Sep '11, 3pm

Hyundai is launching a new electric car brand in China. Maybe it'll help make EVs more affordable everywhere?

Hyundai is launching a new electric car brand in China. Maybe it'll help make EVs more affordable everywhere?

Hyundai's been on the ascendency these past few years, and they've decided to create a new electric vehicle brand exclusively for the Chinese market, in collaboration with Beijing Automotive (the Chinese government usually forces companies from outside the country to form joint ventures with local companies, mostly as a way to transfer technology). Plans are to start selling the first electric car from the new brand in the first half of 2012, which means they've been working on it for a while, or its based on another EV model that Hyundai plans to release elsewhere. And maybe the Chinese experience will help make EVs more affordable around the world...

Full article: http://www.treehugger.com/files/2011/09/hyundai-introduce...

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