09 Sep '11, 12pm

Whole Foods Leads Grocery Industry Into Preventative Health Care: In exchange they can attend classes on nutriti...

Whole Foods Market (Nasdaq: WFM) is testing membership-only "Wellness Clubs" in five US markets - a move that could bring preventative health care into the larger grocery industry. The test clubs will be based out of existing stores in Dedham, Mass., New York City, Chicago, Princeton, N.J., and Oakland, Calif. Members will pay a one-time fee of $199 and monthly dues of $45. In exchange they can attend classes on nutrition, health and cooking, and receive 10% discounts on 1,000 healthy food items in the store. If the test period is successful, Whole Foods says it will expand the program to 10 more markets in 2012 before going national in 2013. (The company has 310 stores nationwide.) Whole Foods is the nation’s largest natural foods chain and a leader in the grocery industry, often credited with pushing larger competitors like Wal-Mart and Kroger to carry more organic produ...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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