08 Sep '11, 6pm

Patagonia & eBay Partner to Reduce Consumption | Sustainable Life Media via @SustainBrands

Patagonia & eBay Partner to Reduce Consumption | Sustainable Life Media via @SustainBrands

"The Common Threads Initiative addresses a significant part of today's environmental problem – the footprint of our stuff," notes Yvon Chouinard, Patagonia's founder and owner. "This program first asks customers to not buy something if they don't need it. If they do need it, we ask that they buy what will last a long time – and to repair what breaks, reuse or resell whatever they don't wear any more. And, finally, recycle whatever's truly worn out.” Patagonia in turn commits to make products that last, help repair quickly anything that breaks, and recycle the company's entire product line. To help customers put used clothes back in circulation, Patagonia and eBay Inc. have joined forces to launch a new marketplace for customers to buy and sell used Patagonia gear. The campaign flies in the face of conventional retail and economic theory that stresses the importance of ever...

Full article: http://www.sustainablelifemedia.com/news_and_views/articl...

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Patagonia Partners with eBay to Reduce Consumption

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