30 Jun '13, 1pm

Lego, Motorola sign up with new Windmade product label

Lego, Motorola sign up with new Windmade product label

Businesses that source the majority of their power from renewable sources are being urged to carry the new WindMade label on their products to prove to customers that they back the expansion of green energy. WindMade last week unveiled the new product label, which is a step up from the original corporate label launched in 2011 . The labelling scheme already has 65 members, including Bloomberg, Motorola, Deutsche Bank and Lego, and the organization is hoping the new standard will encourage a wider number of manufacturing and services organisations to carry the label on their products. While the corporate label requires companies to source 25 percent of their energy from renewables, companies will be able to use the new product label only if they source at least 75 percent of their energy from renewable sources. WindMade said it would assess the product's entire supply chain...

Full article: http://www.greenbiz.com/blog/2013/06/30/lego-motorola-sig...

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