08 Sep '11, 7am

Why You Shouldn’t have a Sustainability Strategy

The benefits of securing senior management support for sustainability have been well covered. Once that support is earned, the next step is to seek natural ways to tie sustainability together with strategy. Typically this integration journey starts by framing the copious amount of sustainability data, trends, and forecasts in terms relevant to their companies’ strategic planning efforts. UPS’s experience provides an insightful example. Ed Rogers, global strategy manager at UPS, was tasked with the responsibility for tying sustainability and strategy together at his company. He recalled his experience, starting with finding a relevant rubric to tie sustainability information to UPS strategy:

Full article: http://www.greenbusinesstimes.com/2011/09/08/why-you-shou...

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