07 Sep '11, 12pm

How Competitive Strategy Can Shape Corporate Sustainability

How Competitive Strategy Can Shape Corporate Sustainability

[Editor's Note: This is an exclusive excerpt from Eric Lowitt's forthcoming book, The Future of Value , being published in September 2011. The book is based on extensive interviews with dozens of business leaders to tell the story of how certain companies -- Sustainable Market Leaders -- are embracing sustainability as a way to create value for their stakeholders today and tomorrow.] Sustainability's impact on the competitive landscape is best tested and viewed through the lens of Michael Porter's watershed Five Forces Model of Competition : suppliers, buyers, substitutes, new entrants, and industry rivalry. As my forthcoming book shows in great detail, Sustainable Market Leaders are embracing sustainability not for altruistic purposes but for demonstrable, competitive differentiation. Their peers' decision to not adapt to sustainability's concerns and interests provides i...

Full article: http://www.greenbiz.com/blog/2011/09/07/how-competitive-s...

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