07 Sep '11, 9am

Google's motto is 'Don't be Evil' but does the internet giant live up to its claims? We take a closer look:

Google's motto is 'Don't be Evil' but does the internet giant live up to its claims? We take a closer look:

Chances are you have already used a product developed by internet giant Google today. Maybe you checked your email, searched the web or used their Chrome browser, made a call on a smartphone with their Android operating system or needed to look at a map. Perhaps you did all of the above. Perhaps you did more. Although it started little more than a decade ago, the California-based firm is beyond ubiquitous – it’s a fixture in the language of our day-today lives. When was the last time you heard someone talking about ‘searching the web’? Today we ‘google’ things rather than search for them; we don’t check our mail, we check our Gmail. When we chat on the web, more often than not, we Gchat. Some 82 per cent of all English-language internet searches on desktop computers - and a staggering 92 per cent of all searches from smartphones - use Google’s outwardly simple yet hugely c...

Full article: http://www.theecologist.org/green_green_living/behind_the...

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