07 Sep '11, 9am

Will TOMS Succeed in Extending Its “One for One” Model to Eyewear Products? via @triplepundit

Will TOMS Succeed in Extending Its “One for One” Model to Eyewear Products? via @triplepundit

The promise of TOMS Eyewear is very simple: For every pair of glasses you purchase with TOMS Eyewear, the company will help give sight to one person in a developing country by providing a necessary medical treatment, prescription glasses, or a sight saving surgery. Just like its shoe program, TOMS offers customers an opportunity to make a significant difference in people’s lives by doing nothing more than just purchasing a product they want to purchase anyway. The big question is: can the “one for one” model that worked so well with footwear work with other products?

Full article: http://www.triplepundit.com/2011/09/toms-one-for-one-eyew...

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