06 Sep '11, 6pm

ConAgra Anti-GMO "All Natural" Lawsuit Has Big Implications for Food Labeling

Product labeling is an area where loopholes and CSR seem to converge. It is precisely these loopholes that make it easy for companies to engage in a degree of greenwash but there is a thin line between 'greenwash' and 'misleading the consumer.' A recent lawsuit against ConAgra proves this point. The American food giant that owns several brands like Healthy Choice, Wesson, Slim Jim, & Banquet has been under attack for alleged false labeling. The Food Safety News reports that its Wesson brand of cooking oil has been slapped with various lawsuits for claiming to be "all natural." This deceptive marketing suit was brought against ConAgra in June by Millberg LLP. It could actually make food manufacturers think twice about bandying about the word 'natural.' Four Wesson varieties are implicated in the case: Canola Oil, Vegetable Oil, Corn Oil, and Best Blend, all of which have th...

Full article: http://www.organicconsumers.org/articles/article_23880.cfm

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