06 Sep '11, 9pm

Are Your Marketing Claims ‘Green Guide’ Compliant?

Are Your Marketing Claims ‘Green Guide’ Compliant?

Last fall, the Federal Trade Commission (FTC) proposed revisions to its “Guides for the Use of Environmental Marketing Claims,” commonly known as the “Green Guides,” first published in 1992. The agency published these proposed changes to address emerging environmental claims. The FTC has not announced a final publication date, but prudent companies will already be reflecting the FTC’s views in their labeling and advertising.

Full article: http://www.environmentalleader.com/2011/09/06/are-your-ma...

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