06 Sep '11, 2pm

Will CFOs Ever 'Get' Sustainability? - GreenBiz.com (blog)

Will CFOs Ever 'Get' Sustainability? - GreenBiz.com (blog)

For years, the chief executive officer was seen as the key individual responsible for viewing a company through the lens of sustainability. That made sense: If you can’t get the person at the top to pay attention, why should anyone else? That’s changing. Today, it’s the chief financial officer who reigns supreme in sustainability in some companies. And that also makes sense: He or she who manages risk, compensation, disclosure, and financial performance will more or less set the stage for how a company addresses its environmental and social impacts. But getting CFOs on board has been a lot harder than engaging CEOs. The latter has higher visibility — and, thus, higher exposure. He or she is more likely to speak publicly to customers, analysts, and thought leaders; is more likely to have those utterances amplified by the media or blogosphere; and is generally seen as the co...

Full article: http://www.greenbiz.com/blog/2011/09/06/will-cfos-ever-ge...

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