06 Sep '11, 6am

Sports-Related Social Ventures

Sports-Related Social Ventures

The professional sports community is a terrific platform to raise awareness for important social causes. Major pro sports leagues (NFL , MLB , NBA , NHL ) and teams support notable organizations as do many individual athletes and coaches. Some even manage their own charitable foundations; including holding events, raising funds and serving as a point of interaction for education on relevant social issues. There are three primary reasons these sports-related social ventures are successful: 1. Engagement : Sports are high energy, fun and full of passion. Based on that appeal, it's easy to get people involved. The Jim Mora Count on Me Family Foundation recently held their annual Celebrity Golf Classic . Among the pro athletes that attended were Bill Russell , Michael Irvin and Marshall Faulk - Hall of Fame athletes from the NBA and NFL respectively. The event was a huge succe...

Full article: http://www.justmeans.com/Sports-Related-Social-Ventures/4...

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