05 Sep '11, 9pm

what a fun night! x @SCOOPNYC: Check out @SCOOPNYC's buying team w/ Bono at the @twEDUN Pioneers Campaign launch event! http://me.lt/0d4Cr

The Edun Pioneers Project from edun on Vimeo . Desirability and sustainability are at the heart of the Edun philosophy. The company’s commitment to promoting fair trade in Africa and its respect for the entire fashion chain, from raw materials to the person who makes the clothes to the consumer who buys final products, is proof that style and substance are not mutually exclusive. So when it came to Edun’s fall/winter 2011 men’s-wear campaign, shot by Ben Watts, the decision over which models to cast was easy. “We wanted to show people who had blazed a trail for themselves and were actually doing something in the world that was really great,” explains Ali Hewson, who founded the company in 2005. “They are exactly the kind of guys we had in mind when we were making the clothes. It doesn’t hurt that they all know how to dress and are attractive.” Hewson and her team decided t...

Full article: http://edun.com/news/the-modern-pioneers-edun%E2%80%99s-f...

Tweets

@JonathonPrince: ...and you ask why I run soo much? I get to meet the beautiful people of @twEDUN so check me out at

@JonathonPrince: ...and you ask why I run soo m...

edun.com 17 Sep '11, 12am

Marcus Samuelsson As Marcus Samuelsson sinks comfortably into the couch, his arms draped over it in classic movie-theater-...

EDUN Launches "Pioneers" Project to Showcase Men of Style, Substance (Including TOM's Blake Mycoskie!)

EDUN Launches "Pioneers" Project to Showcase Me...

ecouterre.com 16 Sep '11, 2pm

didn't have to look far to find a few good men to model its Fall/Winter 2011 collection. Kicking off its "Pioneers" projec...

Rodarte for Opening Ceremony, Fall/Winter 2011 ...

nikipaniki.com 04 Sep '11, 9am

It’s been almost a month since Rodarte’s Fall/Winter 2011 collection for Opening Ceremony came out and I’m still madly in ...