05 Sep '11, 1pm

WWF’s Blue Mile makes a big splash

WWF’s Blue Mile makes a big splash

Celebrities including BBC presenter Paul Rose, three-time round-the-world sailor Conrad Humphreys and organic entrepreneur Jo Wood, with her son Tyrone, took part in the event, as did our own CEO David Nussbaum. Conrad Humphreys , the creator of the Blue Mile - who swam, kayaked and paddle-boarded his way around the reservoir on Sunday - said: “Sport is intimately connected to nature, and for some athletes it’s the relationship with the environment that inspires and motivates us. "As Jacques Cousteau once said, "People protect what they love" - and it’s a love for the environment that we need to engender throughout our communities. “The challenge is to move people beyond awareness and find the mechanisms to involve more people with our blue environment. WWF’s Blue Mile is one way to connect people and their emotions with water.”

Full article: http://www.wwf.org.uk/news_feed.cfm?uNewsID=5220

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