05 Sep '11, 8am

And some great #sustainablethinking from apple juice producer Copella as it strives to save water

When Sir John Harvey Jones helped Bill and Devora Peake save their struggling apple juice business as part of his 1989 Troubleshooter BBC series, concerns about water stewardship no doubt ranked low on his list of priorities. But now the 42-year-old Copella apple juice farm is owned by PepsiCo and faces a new threat if it wants to continue to thrive into the 21st Century. FURTHER READING SAB Miller urges firms to join Water Futures Partnership Adidas says 'impossible is nothing' to detox challenge With a manufacturing plant located in Suffolk – the UK's driest region – Copella site manager Phil Clark reveals the company is now striving to conserve vast amounts of water used for producing apple juice and making bottles. Speaking to BusinessGreen , Clark said he is hoping to cut water use by 70 per cent over the next two to three years in anticipation of growing water stress...

Full article: http://www.businessgreen.com/bg/interview/2106399/copella...

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