05 Sep '11, 2am

London Olympic Games Aim for Sustainability

Seven years ago, I interviewed David Stubbs, now head of sustainability at LOCOG (the London Organising Committee ), about the sustainability elements of the proposal they were putting together for the 2012 Games. Then, a few weeks back, David and his colleague Felicity Hartnett guided me around the site. My first question was how progress to date measures up to the original vision? "When we won the bid," David replied, "the IOC's environment advisor said to me that if we achieved even half of what we had promised it would be way ahead of any previous Games. Well, we are amply past that halfway mark." The biggest surprise along the way? "Not a surprise, but a pleasant outcome," David offered. "And that's how we have been able to turn round the perception that sustainability costs more. We have found that by making our requirements very clear up front, the market has respon...

Full article: http://www.csrwire.com/blog/posts/137-london-olympic-game...

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