04 Sep '11, 4pm

Waste Not, Want Not: The "Cradle to Cradle" Paradigm Gets Competitive

Waste Not, Want Not: The "Cradle to Cradle" Paradigm Gets Competitive

"Companies who embrace this into their strategies and key performance indicators will be the winners of tomorrow. The people who just talk a little bit and are defensive will be the losers." -- Desso chief executive Stef Kranendijk on the "cradle-to-cradle" business paradigm [1] 2012 will mark a decade since German chemist Michael Braungart and American architect and designer William McDonough introduced the "cradle-to-cradle" (C2C) concept in Cradle to Cradle: Remaking the Way We Make Things . In that book, which Publisher's Weekly called a "clarion call for a new kind of ecological consciousness,"[2] Braungart and McDonough laid out a biomimetic methodology to design in which designers and manufacturers apply "eco-effective" principles of nature and biology to their work, creating product life cycles that eliminate waste, maintain commerce and instead of damaging the env...

Full article: http://www.justmeans.com/Waste-Not-Want-Not-Cradle-Cradle...

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nhuộm tóc hồng

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Waste Not, Want Not

Waste Not, Want Not

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Getty Images A bin at a restaurant in San Francisco, where officials have made some strides in encouraging composting. A f...

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green.blogs.nytimes.com 15 Sep '11, 3pm

Getty Images A bin at a restaurant in San Francisco, where officials have made some strides in encouraging composting. A f...

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Getty Images A bin at a restaurant in San Francisco, where officials have made some strides in encouraging composting. A f...