01 Sep '11, 9am

Person to Person Car Sharing Has Just Launched in Spain, read my interview with @socialcarcom #PSS

Person to Person Car Sharing Has Just Launched in Spain, read my interview with @socialcarcom #PSS

When did you launch SocialCar and why/how? We started considering this business opportunity in the summer 2010 and then it took us about a year to make it all happen. The platform that allows drivers and owners to sign in went on-line at the end of June and in late July the platform allowed first bookings to conclude. We were motivated by several factors: firstly, we are enthused by the challenge of developing a business model that helps car owners and drivers address the issue of individuals having their second most valuable asset sitting idle for most of the time. Secondly, we believe there is a great growth opportunity. Thirdly, we feel that this business links very well with our existing business, Social Energy , a renewable energy engineering and installation company. We believe the photovoltaic industry to be shifting from large ground mounted utility scale installat...

Full article: http://www.treehugger.com/files/2011/09/socialcar-car-sha...

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