31 Aug '11, 11pm

Adidas says 'impossible is nothing' to detox challenge

Adidas has finally pledged to phase out all hazardous chemicals in its own supply chain and develop an industry roadmap to tackle Greenpeace's 'detox' challenge to high street clothing brands. The world's second-largest sportswear brand committed to a zero discharge of hazardous chemicals by 2020 this week, following similar commitments by Nike and Puma. FURTHER READING SAB Miller urges firms to join Water Futures Partnership Exclusive: Adidas reveals talks underway to detox global sportswear supply chain As revealed by BusinessGreen , Adidas has been in constant talks with other brands in a bid to create a cross-industry standard after a major Greenpeace campaign revealed the extent to which hazardous chemicals are used in textile manufacturing. Unlike its rivals, Adidas had refused to individually commit to a date by which it would clean up its supply chain, insisting th...

Full article: http://www.businessgreen.com/bg/news/2105646/adidas-impos...

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THANK YOU to everyone who has joined the #Detox campaign: Adidas is going toxic-free, the company has just announced!

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