31 Aug '11, 7pm

Zipcar and Ford Team Up to Drive Carsharing on Campuses

Zipcar and Ford Team Up to Drive Carsharing on Campuses

In the canon of coming-of-age moments, owning your first car was once at the top of the list. But as Millennials take to the road, that seems to be changing . Now, for young drivers, getting one's first car-sharing membership could trump that first car purchase. Zipcar and Ford announced today a partnership that the companies hope will give them a market advantage under this newly emerging status quo. Under the agreement, Zipcar will expand its college campus fleet by adding 650 Ford models to 250 campuses around the country. The new Ford Focuses and Ford Escapes will roll into them starting this week. Up to 1,000 new Fords could reach U.S. campuses over the two-year life of this deal. Currently, Zipcar's University program fleet accounts for about 10 percent of its overall fleet, which has about 9,000 (mostly foreign) cars in it. The deal makes Ford the largest automotive...

Full article: http://www.greenbiz.com/news/2011/08/31/zipcar-and-ford-t...

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