31 Aug '11, 5pm

A CLEAR Approach to Connect Sustainability to Competitive Strategy | Green Business Times

A CLEAR Approach to Connect Sustainability to Competitive Strategy | Green Business Times

Execution is truly where the rubber meets the road for companies’ sustainability efforts. Sustainability doesn’t always require large, disruptive change. Nor does it require significant amounts of cash. Often execution requires taking tasks and activities companies already do to a new level of efficacy. What is less known is that most companies already have the capabilities in place to bring their sustainability plans to life. New processes, expensive work-a-rounds, copious amount of cash investments aren’t always needed for successful execution. Rather what is regularly needed is a series of tweaks to processes, tasks, and activities. For example, a manufacturer of consumer packaged goods thought about whether his devices could be made from recycled materials. This question led to a series of changes to how his products are made. In the process, he both carried out a port...

Full article: http://www.greenbusinesstimes.com/2011/09/01/a-clear-appr...

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