30 Aug '11, 2pm

Renewable Energy on the Radio · Environmental Management

Many radio advertisements attempt to be funny. It seems that their creators try to compensate the lack of visuals with humor. I would advise the renewable energy industry to stay away from humor in their radio ads. The goal of an educational PR campaign is to deliver clean facts to the public. If humor flops in an advertisement, people will likely remember that more than the facts, defeating the purpose of the message. The nature and purpose of clean energy is so significant to the future of our planet that there is no need to worry about being funny in your ads.

Full article: http://www.environmentalleader.com/2011/08/30/renewable-e...

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