30 Aug '11, 1pm

Adura Reborn: New Tech, New Execs and Google as a Customer: Adura Technologies, one of the early entrants into...

Adura Reborn: New Tech, New Execs and Google as a Customer: Adura Technologies, one of the early entrants into...

Adura Technologies, one of the early entrants into lighting networking, has been dark for a while. In 2009, then-CEO Jack Bolick unfurled the company’s products and vowed that by 2014, Adura’s wireless controllers would manage the lighting for 100 million square feet of commercial real estate. Early trials with PG&E demonstrated that the technology could reduce the power consumed by lights by nearly 73 percent. Adura even talked about expanding beyond lights into controlling heaters, air conditioners and other appliances. Then came the rough patch. In 2010, Bolick was ousted , investors started to bring in new management, competitors like Redwood Systems and Daintree Networks began to pop up and the technology needed to be overhauled. More recently, co-founder Zach Gentry departed for competitor enLighted (sic). Adura remains far from the 100-million-square-feet milestone,...

Full article: http://www.greentechmedia.com/articles/read/adura-reborn-...

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