11 Jun '13, 9am

New Insights into the Correlation Between CSR and Brand Strength

New Insights into the Correlation Between CSR and Brand Strength

So we tested the data. My co-founder at CSRHub is a self-admitted geek with degrees in physics and astronomy, and a Harvard MBA (where we met) and he knows his regression. He looked at F values. He split the data in two groups. Tested the combined effect of outliers. He tested for spurious relationships. He ran regressions with third factors such as enterprise value and market cap. Over all these trials, the correlation holds. Twenty-eight percent of brand strength is related to CSR performance.

Full article: http://www.triplepundit.com/2013/06/new-insights-correlat...

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