30 Aug '11, 10am

How Pepsi and Coke's Plant-Based Bottle Wars Affect Manufacturers

How Pepsi and Coke's Plant-Based Bottle Wars Affect Manufacturers

One of the best indirect results of the headlong rush companies are making into sustainability initiatives is the rise of green competition. We see it across sectors, as companies work to out-do each other on green efforts and green messaging Whether it's FedEx and UPS , Procter & Gamble and Unilever , or Coke and Pepsi, companies are increasingly pushing each other to do more, faster to reduce their impacts. That last example is especially relevant. For example, The Coca-Cola Company has recently taken its years of environmental initiatives -- from energy-efficient lighting to hybrid vehicle fleets -- to a new level, with the introduction in 2009 of the PlantBottle , a PET beverage bottle made of 30 percent plant-based plastics. The PlantBottle was a game-changer for green packaging on its own, giving a highly innovative product about the highest-profile platform it could...

Full article: http://www.greenbiz.com/blog/2011/08/30/how-pepsi-and-cok...

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[Daily Blog Reads] Crack A Bottle

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