10 Jun '13, 1pm

ICYMI: Green businesses really are more profitable

ICYMI: Green businesses really are more profitable

Maybe green businesses really are doing better: You know all those consumer surveys suggesting that consumers can, will and do spend more for green products? (Oh hey, here's yet another one !) Those never seemed to hold any water . But a new report from Green America finds that green businesses actually may be doing better, and as a result of those same irrationally exuberant consumers: In a survey of more than 1,300 small businesses, 79 percent "strongly agreed that offering green products and services gave their businesses a competitive advantage."

Full article: http://www.greenbiz.com/blog/2013/06/10/icymi-green-busin...

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