29 Aug '11, 7pm

Students Give Kimberly-Clark a Lesson in Design Thinking

Students Give Kimberly-Clark a Lesson in Design Thinking

A hospital may throw away every month 2,500 pounds of a soft blue papery material used to protect sterilized surgical equipment. That ubiquitous blue wrap usually ends up in landfills. The world's largest manufacturer of the polypropeline plastic-based product has been looking for a way to change that, even turning to the inquisitive minds of design students to find a solution to this perennial problem. Kimberly-Clark Health Care hosted a class at the Rhode Island School of Design last fall where students were charged with a simple goal: identify sustainable new concepts and scalable designs for a second life for Kimguard, the most widely used sterilization wrap on the market. In response, they re-imagined the blue wrap in wonderfully imaginative ways. Children's furniture. Pipe insulation. Disaster relief tents. A year later, the company is still trying to match some of t...

Full article: http://www.greenbiz.com/news/2011/08/29/students-give-kim...

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