29 Aug '11, 9am

Dunkin' Donuts Runs on CSR, Slowly but Surely - Triple Pundit

Dunkin' Donuts Runs on CSR, Slowly but Surely - Triple Pundit

So far Dunkin’ Donuts hasn’t found a solution to their cup issue and they keep looking. In the meantime, to reduce waste, the company reduced the weight of both their foam hot cup and their plastic cold cup in 2009, which reduced the amount of materials sent to landfills by 4.6 million pounds annually. The company is also preparing to test reusable mug programs and recycling programs for everything from cups to coffee grounds in stores. When it comes to reusable mugs, Dunkin’ Brands can definitely learn from Starbucks who offers customers who bring a reusable travel mug a 10 cent discount on any Starbucks beverage. Actually Dunkin’ Brands can do much better with a higher discount, embracing it as their sustainability point of differentiation.

Full article: http://www.triplepundit.com/2011/08/dunkin-donuts-csr/

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