29 Aug '11, 9am

Levi's Launches Cause Marketing Blitz

Levi's Launches Cause Marketing Blitz

The new phase of Levi’s “Go Forth ” campaign supports Water.org , a non-profit organization that finds solutions for water and sanitation problems. It is fitting that the company with the most liked denim brand on Facebook announced the campaign via that medium. Its one-minute commercial, titled “Levi’s Legacy, what it calls a “60-second film,” debuted there recently. Levi’s calls the campaign a “digital engagement program.” Levi’s asks its 6.2 million Facebook fans to click on the ad. After 100,000 people watch it, Levi’s will make a donation to Water.org. On August 12, the commercial began appearing on movie screens in a number of countries, and later this month, will appear on television. Levi’s has also launched print ads. On Facebook, Levi’s is using “Sponsored Stories,” the Facebook marketing tool that allows a brand to create ads targeted to its Facebook fans. A rep...

Full article: http://www.triplepundit.com/2011/08/levis-launches-market...

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