29 Aug '11, 12am

Convincing People To Take Action Takes More Than A Clever Message

Q: How do you know David Copperfield is a good magician? A: Well, he got Claudia Schiffer to marry him. That's one heck of a magic trick. Groans aside, this old saw takes us to the heart of a real puzzle. How do you inspire people to do what you want? It's a subject I'm passionate about. After all, I've made my career as a persuader. And though I haven't found the Holy Grail, I've come close. I'd like to let you in on some tools that have helped me radically improve the effectiveness of my communication. Hint: advertising isn't the answer. I was trained as an advertising copywriter in the glory days of TV, print, poster and radio. I loved creating ads. But strangely, I didn't like looking at them. They simply didn't get me or where I was coming from. Nor did they appeal to my family, friends or folks I met who wanted to know what I did for a living. I thought it might have...

Full article: http://www.csrwire.com/blog/posts/102-convincing-people-t...

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