27 Aug '11, 7pm

#InterviewSaturday: 10 questions with Timberland Ceo Jeff Swartz #accountability #csr #sustainability

Jeff Swartz wears many hats. In addition to his signature Boston Red Sox cap, he’s a self-described “third generation entrepreneur” at the helm of Timberland, maker of the iconic yellow boot and other outdoor wear; a “Prophet CEO” who blends capitalism with activism on the belief that “profit and purpose belong together”; and a social media enthusiast who actively shares his opinions on sustainability and accountability on Twitter. In fact, AccountAbility Senior Research Fellow Bill Baue recently caught up with Jeff via Twitter to arrange this interview. Drawing on the case study of Timberland’s use of interactive technologies for stakeholder engagement in The Accountability Web, a report he co-wrote last year with fellow AccountAbility Senior Research Fellow Marcy Murninghan for Harvard’s Corporate Social Responsibility Initiative, Bill posed the following 10 questions.

Full article: http://www.accountability.org/cr-leaders/jeff-swartz.html