28 May '13, 4pm

How can we make solar power the new Coke? - Blogs - The Ecologist

One of the best marketing strategies is to work with trusted members of the community to promote them and to see others using them. This is exactly what Impact Carbon is doing in Uganda, forming a partnership with the organisation LivingGoods , which has a network of women’s groups that sell door-to-door in rural villages. Working with these trusted local groups has more than doubled the amount of stoves sold every month by its client - Ashden winner

Full article: http://www.theecologist.org/blogs_and_comments/Blogs/1942...

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